JTR LOW is a digital illustrator, Owner and streetwear designer of hollowbyjtr.store, known for his highly stylized, cartoon-based aesthetic deeply rooted in hip-hop and pop culture. Who went on to win the design contest hosted by LiveFree999 for the late rapper, and musician Juice WRLD. He has built a massive following across platforms like TikTok and YouTube by making community engagement the core engine of his artwork.

JTR is deeply rooted in the Juice WRLD fan culture. He originally built massive traction across TikTok and Instagram by creating complex, dark, and beautifully messy concept art for unreleased Juice WRLD music, such as tracks like "Life's a Dungeon" and "Way Too Many". His brand allows fans to literally wear the visual representation of that music, manifesting unreleased album eras like "The Outsiders" into real, tangible pieces of clothing.